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Too Many Cooks Improve the Broth

Australian kids mix it up in the kitchen

New research reveals two-thirds1 of Australian parents find it too time consuming and
difficult to involve their children in cooking, and may be doing more harm than good
keeping their kids out of the kitchen, according to experts in child nutrition.

The research, conducted by Newspoll on behalf of Flora, found 44 per cent of
Australian parents say their children have no interest in food preparation, and a
further one in three parents are not personally interested in cooking.

Leading Dietitian Geraldine Georgeou with experience in paediatric nutrition and
dietetics, says getting children to make the right healthy eating choices starts in the
kitchen at a young age.

“In my clinical experience I have seen enormous benefits from involving kids in the
sourcing and preparation of food who then go on to make healthier choices,” said
Georgeou. “Australian parents need tools to help them foster healthier eating habits
and take action,” she added.

Pioneering a movement to improve eating habits, Flora has enlisted twin seven year-
old boys Jacob and Caleb as Seedlings ambassadors to demonstrate how much fun
kids can have in the kitchen. “Cooking with Seedlings” is a unique, five-episode video
series that features the boys exploring where food comes from, making healthy
snacks and cooking nutritious and simple recipes families can easily put into practice.

Geraldine believes “Cooking with Seedlings” will encourage parents and kids to be
more interested in sourcing and cooking food, from plough to plate.

The video content explores the origins of pantry and fridge staples, for example, that
milk comes from cows, bread is made from wheat, margarine spread like Flora
comes from sunflower seeds, and eggs come from chickens.

The videos aim to promote a wide variety of nutrient-rich foods, as the study also
revealed three-quarters of Australian parents are concerned about the balance of
nutrients in their children’s diets, according to Unilever Spreads Marketing Director
Markus Rehde.

“Cooking with Seedlings” encourages kids to think about where food comes from.
Presented by kids for kids, it’s an engaging tool that aims to get families talking about
the better foods to eat,” said Rehde.

“The videos are entertaining and available free on YouTube, making them ideal for
kids and parents to watch together and then try out the recipes themselves at home,”
Rehde concluded.

One in 4 parents rarely or never involve their children in the grocery shopping
• One in 5 parents say their children are rarely or never involved in the selection
of products at the supermarket
• Three in 10 parents say their children are not involved in the preparation of
home cooked meals
• Around seven in 10 parents indicated that they would like to
- spend more time talking to their children about healthy eating and
healthy cooking;
- know more about the sorts of things they should be explaining to their
children in relation to nutrition and healthy food preparation;
- (with nearly one in 5 strongly agreeing with each of these).